The 5P’s (Product, Place, Process, Price, and Promotion) strategies are introduced to improve healthcare services. The healthcare marketing…
HEALTH CARE MARKETS Health care has several interdependent markets such as: education, manpower, institutional, pharmaceutical and others. The…
Advertising a physician or their services is considered to be against the code of medical ethics. However, health…
“Butterfly customers” are defined by O’Dell and Pajunen to be people that flit from one store or supplier…
We will continue to see more advanced technology such as artificial intelligence (AI) and machine learning (ML) leveraged…
HealthCare Intelligence (HCI) offers powerful, predictive analytic solutions for health care executives who need dependable information for strategic…
We found practicing orthopaedic surgeons planned to retire at an average age of 65 years. However, 30% of…