At the heart of Ikea’s success is value: You know what you’re going to get when you shop…
Step 1: Know why you’re doing a rebrand Step 2: Identify your brand team Step 3: Complete a…
A Fun and Quirky Friend. Fun, different, off-beat, friendly, odd, caring, quirky – all adjectives which can be…
It was launched by former beauty queen and Bollywood actress Lara Dutta. “With Indian women becoming more fashion…
We’ve been carbon neutral since 2020. By 2030, all our products will be too. What is a green…
1. Financial Services. The financial service industry has created the most number of millionaires since modern times, according…
IKEA, the world’s leading Swedish home furnishing brand launched a new integrated campaign in India across television, OOH,…
Ikea Target Audience Single people not living at home. Newly married couples. Families with the youngest child under…
In the process of distribution, suppliers of IKEA use third party logistics companies to transport their products to…
FOR the interior designer within us, we tend to find furniture and fixtures that not only serve a…