The Ikea effect was identified and named by Michael I. Norton of Harvard business school, Daniel Mochon of…
IKEA built a number of factories in China and increased local sourcing of materials. While globally 30 per…
“IKEA‟s competitive strategy is Blue Ocean strategy, which leads IKEA create leading position in local furniture industry.” Where…
Ikea Target Audience Single people not living at home. Newly married couples. Families with the youngest child under…