IKEA target young and cost-conscious customers who are usually students or young adult professionals. Their salary ranged between…
What began as an homage to one player—Michael Jordan—has become synonymous with peak performance and an endless pursuit…
IKEA segmentation, targeting and positioning involves a set of consequent marketing decisions that constitute the core of company’s…
Product development is one of the main growth strategies for IKEA. The home improvement and furnishing chain has…