Coursera courses can be accessed for free, Guided Projects start at $9.99 and Specializations and Professional Certificates from…
The four P’s are product, price, place, and promotion. Each sports organization is going to utilize a different…
The American Marketing Association defines IMC as “a planning process designed to assure that all brand contacts received…
The advantages include increasing market share, reducing competition, and creating economies of scale. Disadvantages include regulatory scrutiny, less…
One of the most impactful integrated marketing communications examples is GoPro: Be a Hero campaign. The video camera…
#1: Identify Your Campaign Goal #2: Find the Right Collab Partner #3: Understand Your Value (& What You…
1 : the act or process of uniting different things. 2 : the practice of uniting people from…
As a benchmark, in our experience, these fees tend to be between $65-$300 per hour. This can vary…
An integrated marketing communications mix Traditionally, the marketing communications mix encompassed the five channels advertising, sales promotion, direct…
IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting…