As a benchmark, in our experience, these fees tend to be between $65-$300 per hour. This can vary…
An integrated marketing communications mix Traditionally, the marketing communications mix encompassed the five channels advertising, sales promotion, direct…
IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting…
When communication occurs, it typically happens in one of three ways: verbal, nonverbal and visual. People very often…
Digital marketing Public relations Advertising Social media Customer recommendations Direct marketing Sales promotion What is Apple’s marketing strategy…
Integrated Marketing Communications (IMC) is a process under which a company integrates and coordinates all its communications channels…
Companies use many different forms of media to communicate sales promotions, such as printed materials like posters, coupons,…
Advertising and promotion are essential components of a successful business. Their effects include brand establishment, growth within your…
What is a customer communication strategy? A customer communication strategy is a cohesive, big-picture business plan for connecting…