Increase the quality of a product or service The familiarity of brand image Raised knowledge about your brand…
Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century. IMC is…
What is integrated communication? An integrated communication strategy is the connective tissue that ensures brand consistency across all…
Improved Results Improved Brand Image Cost Effective Increased Morale Improved Efficiency Diversity Reduced Confusion Maintained Focus Was the…
Advertising Personal selling Direct Marketing Mobile Marketing Social Media Marketing Public Relations Sales Promotion Sponsorships What are the…
The interdisciplinary marketing communications major integrates the activities of advertising, public relations, sales promotion, direct marketing, personal selling…
Traditional and online earned media Advertising Online marketing including email marketing Content marketing and social media marketing Thought…
7 Steps To Create An Integrated Marketing Communication Plan 1.Understand And Know Your Target Audience Set Up A…
Coursera courses can be accessed for free, Guided Projects start at $9.99 and Specializations and Professional Certificates from…
The four P’s are product, price, place, and promotion. Each sports organization is going to utilize a different…