Integrated marketing communication (IMC) has emerged as a new concept in marketing in the 21st century. IMC is…
What is integrated communication? An integrated communication strategy is the connective tissue that ensures brand consistency across all…
Improved Results Improved Brand Image Cost Effective Increased Morale Improved Efficiency Diversity Reduced Confusion Maintained Focus Was the…
Advertising Personal selling Direct Marketing Mobile Marketing Social Media Marketing Public Relations Sales Promotion Sponsorships What are the…