The marketing mix comprises the product, price, place (distribution) and promotion decisions and is often called the “4…
Restaurants and Food/ Beverage Services. Lodging. Travel and Tourism. Recreation, Amusement, and Attractions. What is hospitality and tourism…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
A target market analysis is an assessment of how your product or service fits into a specific market…
Surveying is the most well-known and widely used method in primary research. Surveys come in various forms –…
Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers.…
Roles and Responsibilities of a Marketing analyst collect data on competitors’ marketing tactics, sales prices and product/service distribution.…
Integrated strategic communications aim to coordinate the many aspects of communication; traditional advertising, digital marketing and public relations…
Tourism has an impact on almost every industrysomething JWU has recognized for decades. Marketing, conflict management, negotiation, sustainable…
Market development is the process of selling to a new target market. Product development is the process of…