A Product-process matrix (PPM) is a visual tool to identify and communicate the relationship between process steps and…
E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services…
The international market selection process requires segmentation and market target strategies. This process of dividing a market into…
Reach a global audience Easy to share Easy to measure Easy to get started Drive revenue Deliver targeted…
Personal factors: Audience demographics such as age, culture, profession, age and background play major roles in forming consumers’…
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels…
Businesses adapt their marketing mix to try to convince customers that their product is better than the products…
Demography provides very specific information about different populations such as their age, gender, family status, race, income and…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer…