Creates differentiation Creates communication opportunity Creates word of mouth Creates a platform to cross-sell and upsell Creates a…
The key characteristics of services are: Inseparability. Variability. Perishability. How can services be classified discuss with examples? Business…
Consumer involvement is the state of mind that motivates a consumer to make a purchase, or the importance…
Value optimisation is all about growing business value. The key value areas for your business are growth, performance…
Understand what elements of the campaign worked well/ not so well Learn how the target audience responded to…
Tap into rich storytelling Create experiential marketing moments Market your region, not just your attraction Become known for…
The four Ps of marketing are product, price, place, and promotion. These are the key factors that are…
Product mix, also known as product assortment, refers to the total number of product lines a company offers…
Social media marketing is one of the most popular types of marketing strategies. And, it’s also one of…
Developing products that are tailored to visitors’ needs will improve the profitability of your tourism business. Making more…