Value optimisation is all about growing business value. The key value areas for your business are growth, performance…
Understand what elements of the campaign worked well/ not so well Learn how the target audience responded to…
Tap into rich storytelling Create experiential marketing moments Market your region, not just your attraction Become known for…
The four Ps of marketing are product, price, place, and promotion. These are the key factors that are…
Product mix, also known as product assortment, refers to the total number of product lines a company offers…
Social media marketing is one of the most popular types of marketing strategies. And, it’s also one of…
Developing products that are tailored to visitors’ needs will improve the profitability of your tourism business. Making more…
-Explanation: Promotion is an element of the marketing mix. The promotional element consists of communication tools that include…
The marketing mix comprises the product, price, place (distribution) and promotion decisions and is often called the “4…
Restaurants and Food/ Beverage Services. Lodging. Travel and Tourism. Recreation, Amusement, and Attractions. What is hospitality and tourism…