These specialists develop and maintain an organization’s relationship with the public. They produce press releases, manage information output,…
Public relations in the hotel industry means cultivating meaningful relationships with movers and shakers who can influence purchasing…
Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook,…
Location-based services can use a smartphone’s GPS technology to track a person’s location if the user has allowed…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
Key points. The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target…
The difference between customer satisfaction surveys and customer loyalty surveys is that customer satisfaction surveys are focused on…
Calculate the amount of money you spent gathering the impressions needed to generate your leads Add the amount…
Advertising creativity is the ability to develop fresh, unique as well as appropriate ideas which can be utilised…
Healthcare marketing strategy involves leveraging a collective group of marketing channels both digitally and offline designed to specifically…