Affective loyalty relates to a favorable attitude towards a specific brand. Attitude itself is a function of cognition…
The question of whether to sell on third-party e-commerce platforms like Amazon is common among direct-to-consumer or D2c…
Starbucks rewards program is perhaps one of the most popular customer loyalty programs in the world. It is…
Ask for reviews Respond to reviews Send out an email newsletter Turn your Facebook business page into a…
Service marketing is all about relationships, even more so than other types of marketing. Effective service marketing is…
For example, The Coca-cola company has its signature Coca-Cola brand, featuring original Coca-Cola, Diet coke, Coke Zero, Cherry…
Although the click-through rate is important, the ultimate goal of the ad is a sale or a lead,…
Outreach Guest blogging… with a twist Broken link building Unlinked mentions Link reclamation Paid promotion for “linkable assets”…
Content marketing is important for startups because it helps them get more customers. It does this by creating…
Production management’s responsibilities are summarized by the “five M’s”: men, machines, methods, materials, and money. “Men” refers to…