The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Networking groups allow business professionals to build valuable relationships with others in their industry. These connections can help…
Kotler, Armstrong, Saunders and Wong, (2001:5), define marketing as: “A social and managerial process by which individuals and…
1) Demonstrating marketing’s value 2) Lack of fundamental marketing knowledge 3) Understanding customer behaviour 4) Making digital strategic…
Social marketing is concerned with the application of marketing knowledge, concepts and techniques to enhance social as well…
THE THREE Cs – Strategic marketing It consists of the company, the customer, and the competition, which are…
Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.…
Data analysis gives you a look into the past performance of your business, which can help to predict…
Racetrack layout Grid layout Diagonal layout Angular layout Geometric layout Mixed floor plan Who invented 7Ps of marketing…
Data analysis gives you a look into the past performance of your business, which can help to predict…