The phrase “sales and marketing” implies that the sales function comes first, when sales — like advertising, public…
In basic terms, marketing is the process of identifying customer needs and determining how best to meet those…
Product strategy is the process of defining why a product should exist, who it will benefit, and how…
Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand…
The four Ps were originally developed by professor and author Edmund Jerome McCarthy. Classifying essential marketing activities into…
Market targeting is a process of selecting the target market from the entire market. Target market consists of…
Time consumption Security and privacy issues Inaccessibility Reliance on technology Technological issues Global competition Maintenance Cost Facing negative…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
Why would a business use an expansion product-mix strategy? To satisfy customers’ desire for variety , customers want…
Link building is the process of creating links to your website from other websites. This can be done…