Traditional organizations maintain specific policies and standards in order to mitigate any kind of risk. They are risk-averse,…
Three of the five promotional elements—advertising, sales promotion, and public relations—are often said to use mass selling. Mass…
Place can mean lots of things in business. It can be the place that you work and deliver…
There are four content categories used in content creation and marketing—attraction, authority, affinity, and action. It’s important to…
Set your marketing goals Identify your target market Carry out a keyword and topic research Do market research…
Digital Marketing Social Media Marketing Email Marketing What are the features of tourism marketing? Tourism is an intangible…
Step 1: Define your new target market(s) Step 2: Do your market research Step 3: Enter the market…
Perception. Consumer perception is a major factor that influences consumer behavior. Customer perception is a process where a…
Product (or Service) Place Price Promotion What do the 4 P’s stand for The marketing mix, also known…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…