People tend to buy from people that they like, and so effective customer service is vital. Customer services…
Strategic planning tools are techniques and models that business leaders use to determine where their business is at…
BMW creates value, competitive advantage and ramifications of innovation through various marketing efforts heavily committed in the premium…
Develop Buyer Personas Delve into Customer Data Perform Social Media Research Read Industry Publications Conduct Surveys What are…
The phrase “sales and marketing” implies that the sales function comes first, when sales — like advertising, public…
In basic terms, marketing is the process of identifying customer needs and determining how best to meet those…
Product strategy is the process of defining why a product should exist, who it will benefit, and how…
Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand…
The four Ps were originally developed by professor and author Edmund Jerome McCarthy. Classifying essential marketing activities into…
Market targeting is a process of selecting the target market from the entire market. Target market consists of…