Public relations in the hotel industry means cultivating meaningful relationships with movers and shakers who can influence purchasing…
Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook,…
Location-based services can use a smartphone’s GPS technology to track a person’s location if the user has allowed…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
In today’s highly competitive restaurant and foodservice industry, operations employ a new marketing mix model called the contemporary…
Emotional engagement involves interest, boredom, happiness, anxiety, and other affective states, any of which factors could affect learners’…
The brands include Pepsi, Mountain Dew, Tropicana Fruit Juices, Gatorade Isotonic Sports Beverage, Lipton tea, Sierra Mist, Dole,…
Customer Analytics can help to promote the brand in a better way by understanding customer-generated data like ratings,…
Healthcare marketing strategy involves leveraging a collective group of marketing channels both digitally and offline designed to specifically…
The “four Ps” are the cornerstone of your retail business: Product, Price, Promotion and Place, according to Marketing…