Building links is one of the many tactics used in search engine optimization (SEO) because links are a…
Making your content search-friendly matters because it’s how you get more relevant users viewing your content. This is…
Sales qualified leads (SQLs): Lead scoring assign points to leads based on their interactions with your website email…
A: It’ll take at least 2-3 months to fully implement Marketing cloud, depending on the number and type…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Networking groups allow business professionals to build valuable relationships with others in their industry. These connections can help…
Kotler, Armstrong, Saunders and Wong, (2001:5), define marketing as: “A social and managerial process by which individuals and…
1) Demonstrating marketing’s value 2) Lack of fundamental marketing knowledge 3) Understanding customer behaviour 4) Making digital strategic…
Social marketing is concerned with the application of marketing knowledge, concepts and techniques to enhance social as well…
THE THREE Cs – Strategic marketing It consists of the company, the customer, and the competition, which are…