Why Product Development is Important. Product development strategies are important to ensure value for your potential customers, as…
Situational analysis and specification of objectives Collection of secondary information Conduct of market survey Characterization of the Market…
There are nine major steps required to develop a well-crafted, strategic marketing plan: set your marketing goals, conduct…
The marketing mix contains the 4 P’s: product, place, price, and promotion. However, 3 extra P’s apply for…
Internal marketing – marketing from the company to the employees External marketing – the more obvious marketing flow…
Booms and Mary J. Bitner further developed the traditional marketing mix developed by the American Professor of Marketing…
The 4Cs—color, clarity, cut and carat weight—are the globally accepted standards for assessing the quality of a diamond.…
The most popular online news brands in the United States as of February 2022 were Yahoo! News and…
Along with different levels of involvement in purchase decisions, there are also different levels of brand familiarity –…
McDonald’s Corporation’s marketing mix (4Ps) involves approaches that meet business concerns in different markets around the world. The…