Nowadays, factors like price matching have become incredibly important. This is because the price is now the most…
A market entry strategy is where you spell out such all-important specifics. It outlines your business goals, an…
A marketing process is: “A series of steps that allow organizations to identify customer problems, analyze market opportunities,…
Emails, like traditional business letters, need to be clear and concise. Keep your sentences short and to the…
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he…
Studying consumer behavior is important because it helps marketers understand what influences consumers’ buying decisions. By understanding how…
The 5 P’s of marketing – Product, Price, Promotion, Place, and People – are a framework that helps…
Salespeople need to build trust with their clients in order to create successful relationships. Trust is important because…
The fundamentals aren’t really difficult to master, but Technical seo can be complex and hard to understand. What…
Set the event goal or vision Set a timeline Set the budget Decide the target audience Concept and…