Breakaway Positioning. With reverse positioning, a product establishes a unique position in its category but retains its clear…
Performance is defined as analyzing and measuring the financial and non-financial implications of the possible outcomes of an…
On-site seo (also known as On-page seo) is the practice of optimizing elements on a website (as opposed…
There are three different keyword match types to choose from when advertising with Google ads: Broad match. Phrase…
Core Web Vitals as a Google ranking factor Google’s BERT looks for intent matches Keyword research will become…
What is Marketing Mix. Definition: The marketing mix refers to the set of actions, or tactics, that a…
Two main types of marketing strategies These are: Business-to-business (B2B) marketing. Business-to-consumer (B2C) marketing. What are the principles…
Step 1: Make a list of important, relevant topics based on what you know about your business Step…
It is your product idea, the product you have conceived. It is the starting point of all thought…
The primary role of innovation in marketing is to explore new markets which will ultimately lead to an…