Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms…
What is your optimal frequency cap? Some claim that encountering an ad 3 times builds enough brand recognition…
Create Awesome Content Embed Your Posts Encourage Likes & Shares Ask Your Fans To Receive Notifications Give Reasons…
Frequent International Travelers High-End Device Users ZIP/Postcode Code Geotargeting Income Targeting Interest Targeting High Value Goods Facebook Payments…
CPM: cost per thousand. CPC: cost per click. CPL: cost per lead. CPA or CPS: cost per action,…
Improve your Quality Score Use the best ad extensions Utilise smart bidding strategies Test different ad types Write…
In general terms, we have observed that advertisers like to remain under a $30 CPM for their email…
Marcus Rashford stars in New google ad. Why is my Google Ad still under review Your ad isn’t…
CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads…
Set your social media goals Choose the right social media measurement tools for you Determine what KPI’s you’ll…