Cost per thousand (CPM), also called cost per mille, is a marketing term used to denote the price…
There are more than a few ways to market apps on Facebook. Facebook Blueprint has five courses to…
The Facebook pixel is a piece of code that you place on your website. It collects data that…
Facebook advertising costs, on average, $0.94 per click and $12.07 per 1000 impressions. Ad campaigns focused on earning…
Split testing, commonly referred to as A/B testing, allows marketers to compare two different versions of a web…
There is no hard and fast rule on what an ideal reach-to-impression ratio should be. However, the higher…
One of the top reasons the Cpm rate is sliding down is proxy traffic. It means your website…
Cost per conversion (“Cost/conv.”) tells you how much, on average, each of your conversions cost. It’s calculated by…
Your ad isn’t relevant This ad’s relevance score is calculated based on expected interactions between your ads and…
The value of the Influencer Media Value represents how much a brand would have to pay if they…