A good CPC (cost per click) rate is determined by your ROI on the spend. If something costs…
1. Go directly to the company’s “dot com” address. In many cases, a company’s website address will simply…
To calculate the Instagram engagement rate for a post, divide the total number of likes and comments by…
AdMob considers invalid traffic as any clicks or impressions that are artificially inflated and cost the advertiser. Even…
Each user post on Facebook is seen by an average 35% of the user’s friends, according to a…
These keywords are search terms that have a large search volume. In other words, many people are querying…
PropellerAds offers one of the lowest prices both per visitor (click) and per thousand impressions on the market.…
What Is DAGMAR? DAGMAR (defining advertising goals for measured advertising results) is a marketing model used to establish…
Campaign Impact Campaign Resonance Brand Fit Brand Favorability What is the best time and day to post on…
Influencers are paid to endorse or promote a product to their audience, who, in turn, buy the product…