Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home ownership, sexual orientation, marital status,…
Demographic segmentation is a market segmentation technique where an organization’s target market is segmented based on demographic variables…
For decades, the 18-to-34 age group has been considered especially valuable to advertisers. It’s the biggest cohort, overtaking…
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Demographic datawhich includes race, ethnicity, religious beliefs, age, occupation, income, social class, and education levelused to be the…
Demographic variables are independent variables by definition because they cannot be manipulated. In research, demographic variables may be…
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Demography provides very specific information about different populations such as their age, gender, family status, race, income and…