Channels are a critical element of the business model. They are how a company communicates with and reaches…
Direct sales Retailer Independent distributor Reseller Wholesaler Intensive distribution Exclusive distribution Selective distribution What are the two types…
Institutional advertising can be described as promotional activities that are used to improve a brand’s reputation, build a…
The Product It is the most critical factor in deciding the export market. Select a market keeping the…
A few examples of selling are: Business-to-Business Sales. Door-to-Door Sales. Cold Calling. Why direct selling is most effectively…
Email. Email remains one of the highest conversion-rate marketing channels, largely because it allows for personalization and has…
Product strategy Service strategy Pricing strategy What are the 4 types of marketing The four Ps of marketing—product,…
Pay-Per-Click (PPC) Search Engine Optimization (SEO) Social Media Marketing Content Marketing Email Marketing Influencer Marketing Mobile Marketing Viral…
A channel strategy is all about selecting the marketing touchpoints that match your target audience’s needs and habits.…
Direct – The consumer buys the product from you online, in a store, at a trade show or…