BCG defines affluent households as those earning ₹10-20 lakh, while aspiring households are those with an annual income…
Creating a website can feel like a daunting task, but Canva is making it easier than ever. In…
Design a behaviour change campaign. A health campaign follows a specific sequence that moves the target audience from…
Habitual Complex Dissonance-reducing Variety seeking Limited decision-making Impulsive Spendthrift Average spending What is buyer Behaviour Buyer behavior refers…
Authenticity Authority Aspiration Affinity Artisanat What are the 5 C’s of personal branding We are in a 5-part…
What is B2c content marketing? Business to consumer (B2C) content marketing covers the methods and best practices used…
Marketers incorporate psychological tactics into their marketing strategies to tap into consumer behaviour. It allows them to find…
Behavior Change Marketing borrows from the tenants of psychology, sociology, and communications theory to develop strategies for convincing…
The Power Of Habit Don’t be afraid of failure Never stop learning Cultivate gratitude Make self-motivation a habit…
Consumer behavior refers to the study of how customers, both individual and organizations, satisfy their needs and wants…