Check the bounce rate on your email campaign landing pages Measure website traffic, too Look at the email…
What’s the difference between tCPA and tROAS? These two bidding strategies operate very similarly, but the main difference…
U.S. Ad Spend: In the U.S., in 2021, Zenith media expects U.S. ad spending across all major media…
Amazon. Amazon is another good example of a blue ocean strategy. Its founder, Jeff Bezos, set out to…
The ICM qualification enables you to understand the global structure of the industry and gives you the business…
High-ticket affiliate marketing is the process of promoting a product or service that has a higher value. It’s…
Unlike horizontal plays, vertical e-commerce players are specialists. So an online retailer that only sells baby products is…
Commercial pilots Detectives and criminal investigators Elevator installers and repairers Air traffic controllers Funeral service managers Nuclear power…
Competitive intelligence (CI) is the practice of monitoring, gathering, and analyzing data – through legal and ethical means…
Porter’s five forces to Industry analysis Industry Rivalry Threat of entry Bargaining power of Suppliers Bargaining power of…