In our study opinion leaders are considered as Friends (farmers, village heads, religious leaders, rural youth (who go…
Opinion leaders are individuals who exert a significant amount of influence within their network and who can affect…
Among ASOS’s crucial target demographic – 62% of its customer base is aged 18-34 – Purchase Consideration continues…
Measuring influence, as opposed to engagement, is challenging. But it is possible. It typically requires a combination of…