As opposed to traditional Internet sites where viewers simply read through a site and have limited to no…
Accordingly, lead generation—often shortened to “lead gen”—is simply the process of filling your sales funnel with people who…
Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics Cognitive Analytics Is data analytics and marketing analytics same Market…
Public relations is the process of managing communications between a business and its public, or constituents, which can…
Secondary message – refers to the unintentional content, both verbal and nonverbal. Auxiliary Message – refers to the…
Ppc conversion rate is easy to measure. The PPC conversion rate formula is: (Conversions/number of ad interactions) x…
Neither score is more or less accurate than the other; they’re only being calculated from slightly differing sources.…
Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and feedback…
Marketing analytics is the study of data to evaluate the performance of a marketing activity. By applying technology…
Web 3.0, also known as the third-generation internet, is the next evolution of the World Wide Web. It…