When you open Gmail, you’ll see ads that were selected to show you the most useful and relevant…
How long should the buyer persona build process take? You should aim for approximately 5-6 minimum interviews along…
Market intelligence can inform and improve an organization’s overall strategy by grounding its decisions in real-world data and…
According to industry benchmarking data, marketing agency averages a net profit margin somewhere between 6.0% and 12.0%, which…
Big data allows digital advertisers to better target users with more personalized ads that they most likely want…
The first step in the marketing research process is defining the problem and issues at hand. After that,…
Market intelligence is information on your industry or market segment that can inform strategy and give your company…
Choose a success story that is closely related to your potential customer Identify the key points of the…
Twitter for Android app setup If you’re on an Android device, and have the Twitter for Android app…
Near field communication (NFC) technology brings actionable intelligence to everyday consumer engagements. Data acquired from NFC interactions provides…