The primary role of innovation in marketing is to explore new markets which will ultimately lead to an…
“In 2022, everything will be algorithm-driven and brands should provide a user experience that customers want, or their…
The Tesla target demographic is largely established families with kids, including younger children or teenagers, and they are…
Strategic Growth Efforts The company strives to boost its operating model as well as return greater profitability and…
Some of the best examples of creative thinking skills may include: lateral-thinking, visual reading, out-of-the-box thinking, copywriting, artistic…
Starting in 1993, Samsung has adopted an aggressive branding and advertising strategy. Samsung’s branding philosophy is built on…
A Brand Built on Innovation The main reason they manage to offer products like that is because they…
M&S operates in 29 countries and Hong Kong. It has 198 franchised outlets together with 19 directly owned…
The four basic types of innovation are invention, extension, duplication, and synthesis. What is the innovation funnel The…
Google’s new motto: Don’t be evil, be Apple. What is Google most known for Google is an American…