“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences,…
What are Analytical Insights? Insight is the value obtained through the use of analytics. Analytical insights are incredibly…
According to Verified market research, the Global customer analytics market size was valued at USD 5.24 Billion in…
The salaries of Manager, Thought leaderships in the US range from $68,000 to $102,000 , with a median…
Steps to Build a Customer intelligence strategy expand your data collection efforts (consider first and third-party data). Decide…
“Shopper marketing is the process of understanding shoppers and using that understanding to develop a marketing mix which…
Shopper marketing is a discipline that focuses on improving the shopping experience for consumers in order to drive…
Neuromarketing is a marketing discipline that uses neuroscientific research and consumer behaviour to improve the effectiveness of marketing…
Data-driven marketing is the use of data acquired through customer interactions and third parties to gain insight on…
Data visualizations, reports and dashboards are common ways to present information. Insight is gained by analyzing data and…