Collect data from across online channels (social media, your website, your competitors’ websites with competitor analysis tools, etc.)…
Marketing analytics provides insights into customer behaviour and preference that helps businesses to improve their marketing initiative and…
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions…
Consumer profiling is about defining, segmenting and profiling your target consumers to guide every element of your marketing…
Digital marketing manager salary in India ranges between ₹ 3.1 Lakhs to ₹ 19.4 Lakhs with an average…
Data visualization can help businesses better plan, execute, and improve their marketing campaigns. You can visualize marketing campaign…
What Is Predictive Analytics In Marketing? Predictive analytics is a form of analysis that uses past data to…
Product analytics is the process of analyzing how users engage with a product or service. It enables product…
Its clients include large corporations, government agencies, technology companies, and investment firms. Gartner, Inc. In 2018, the company…
They help sales understand what marketing is doing, and allow finance to see what customer service means for…