Customer insight, also known as consumer insight, is the understanding and interpretation of customer data, behaviors and feedback…
Web analytics refers to the process of collecting website data and then processing, reporting, and analyzing it to…
Analytics allow you to quantify the effects of making a change to your marketing strategy, and that’s invaluable…
How much does a Google Business Partner make? As of Sep 20, 2022, the average annual pay for…
Set your social media goals Choose the right social media measurement tools for you Determine what KPI’s you’ll…
Step 1: Establish a goal Step 2: Define metrics Step 3: Structure a research approach Step 4: Gather…
In marketing, big data comprises gathering, analyzing, and using massive amounts of digital information to improve business operations,…
In a famous neuromarketing case, Hyundai used EEG to test their prototypes. They measured brain activity in response…
Using Google analytics to Track Traffic From Instagram But don’t worrywith just a few clicks, you’ll be tracking…
Sprout Social Brandwatch Hootsuite Facebook Insights Adespresso Facebook Business Suite Buffer Quintly What are marketing analytics and how…