Serpstat is an all-in-one search tool that is used by 250,000 users globally to improve their performance in…
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device’s location to alert the device’s…
Competitive marketing intelligence gives your company the competitive edge by gaining a clearer picture of the larger market.…
They’re highly adaptable They understand how much they don’t know They have insatiable curiosity They read a lot…
There are many cases where marketing intelligence is used. Some common examples are product design, market segmentation, customer…
7) eMarketer Not only does it offer some of the same fascinating statistics at no-cost, the eMarketer team’s…
By acting as a bridge between information and action, competitive intelligence enables organizations to do the following: 1.…
Analyze Data Sets Create and Optimize Content Increase Personalization Improve Marketing Automation Utilize Chatbots Why is machine learning…
MI has different domains related to two primary areas: marketing research and customer relationship marketing/database marketing (Figure 1).…