Psychographic questions help reveal the psychological characteristics within your target market, or your entire pool of respondents. This…
SaaS simply stands for “Software as a Service.” Facebook is a consumer network product, not technically SaaS, but…
This is exactly what personality-based marketing does. Put simply, it delivers communications to a customer based on their…
Psychographic segmentation. Psychographic segmentation classifies consumers on the basis of individual lifestyles as they’re reflected in people’s interests,…
A target customer is an individual that’s most likely to buy your product. And it’s a subset of…
What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to…
Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and…
Three key demographic characteristics include a population profile, a description of generational cohorts (baby boomers, Generation X, and…
Personalized advertising (formerly known as interest-based advertising) is a powerful tool that improves advertising relevance for users and…
The negotiation process can be organized into three phases: planning, negotia- tion, and postnegotiation. What is the first…