There are four main customer segmentation models that should form the focus of any marketing plan. For example,…
Building on the existing literature, we propose eight motives for Facebook withdrawal: information overload, privacy, banality, addiction, peer…
Niche tourism refers to how a specific tourism product can be tailored to meet the needs of a…
Facebook has three main types of targeting options: Core audiences, Custom Audiences, and Lookalike Audiences. How does Facebook…
Scroll to the bottom section Advertisements. Check the box for Disable interest-based ads. If you select this option,…
Analyze Your Customer Base and Carry Out Client Interviews Conduct Market Research and Identify Industry Trends Analyze Competitors…
By sheer size and reach Facebook is the best social media site for advertising globally and is easily…
The most popular psychographics are personality traits, lifecycle stage, interests, attitudes or beliefs, and activities. Marketers could also…
1. Multi-segment positioning. The fast food chain exploits multiple segments in terms of geography and demographics at the…
Luxury lifestyle marketing is the process of high-end brands forming a relationship with a targeted group on the…