A communication strategy is a business and marketing tool that helps organizations align their communication and produce meaningful,…
Environmental threat and Opportunity profile analysis (ETOP) Quick Environmental Scanning Technique Analysis (QUEST) SWOT Analysis PEST Analysis What…
Examples of traditional external data may include information from statistics departments, third-party market research databases, official press releases,…
Promotions Transfers Advertisements Freelance to full-time employee Enlisting retired former employees to freelance or work part-time Having an…
Assess your current internal communications strategy Set realistic goals and timelines Identify your key metrics to track for…
Social media: Connecting with your customers One of the most robust external big data sources is social media…
External environment factors are important because they can cause direct and indirect effects on business operations, personnel and…
Step 1: Assemble the best team for the job Step 2: Assess your current internal marketing (even if…
Having an awareness of integrated marketing communications allows a company to create a multi-pronged marketing campaign that targets…
Orientation is a cognitive disposition of an individual which determines whether the focus on factors that are within…