Orientation is a cognitive disposition of an individual which determines whether the focus on factors that are within…
Internal growth strategy refers to the growth within the organisation by using internal resources. Internal growth strategy focus…
The marketing research process involves six steps: 1: problem definition, 2: development of an approach to the problem,…
What is internal growth? Internal growth, also known as organic growth, occurs when a company uses its own…
The goal of internal marketing is to keep employees engaged, spread knowledge about the organization’s activities and help…
The four Ps are a “marketing mix” comprised of four key elements—product, price, place, and promotion—used when marketing…
External analysis means examining the industry environment of a company, including factors such as competitive structure, competitive position,…
What Is a Swot analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis…
External advertising is the medium by which businesses make their target audiences aware of their products and services.…
The difference between these two words is that anything that is external is located on the outside of…