Internal, or organic, growth strategies rely on the company’s own resources by reinvesting some of the profits. Internal…
Porter’s five forces help to identify where power lies in a business situation. This is useful both in…
Four main global strategies form the basis for global firms’ organizational structure. These are domestic exporter, multinational, franchiser,…
One growth strategy in business is market penetration. A small company uses a market penetration strategy when it…
External marketing is the action or business of promoting and selling services or products, including market research and…
When you are dropshipping, you don’t own any merchandise and act as a middleman between suppliers and customers.…
External forces are factors outside the organization that are beyond a company’s control. These factors impact each business…
Digital branding & marketing Advertising & outreach Customer service Collateral What are the six components of marketing audit…
Understand Your Customers Know Your Competitors Labor Environment Understand Your Owners’ Needs Suppliers and Partners SWOT Analysis Why…
A marketing environment encompasses all the internal and external factors that drive and influence an organization’s marketing activities.…