External forces are factors outside the organization that are beyond a company’s control. These factors impact each business…
Digital branding & marketing Advertising & outreach Customer service Collateral What are the six components of marketing audit…
Understand Your Customers Know Your Competitors Labor Environment Understand Your Owners’ Needs Suppliers and Partners SWOT Analysis Why…
A marketing environment encompasses all the internal and external factors that drive and influence an organization’s marketing activities.…
Internal promotion usually means your case is compared carefully against colleagues who either have, or have not, been…
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you…
A communication strategy is a business and marketing tool that helps organizations align their communication and produce meaningful,…
Environmental threat and Opportunity profile analysis (ETOP) Quick Environmental Scanning Technique Analysis (QUEST) SWOT Analysis PEST Analysis What…
Examples of traditional external data may include information from statistics departments, third-party market research databases, official press releases,…