An executive is an official who implements the strategic plans and policies of an organisation at the highest…
Most brand specialists have a bachelor’s degree in a field such as marketing, business, brand management or advertising.…
How many touches does it take to make a sale? The simple answer is: more than most people…
Six common factors that motivate salespeople are: Opportunity. Teamwork. Independence. Visibility. What is the key to B2b sales…
performance reference model (PRM) What upselling means Upselling is a sales technique that encourages customers to spend more…
One of the most important elements of a marketing strategy is the development of an ideal customer profile.…
The four steps in the retail value chain are creating the product, storing the inventory, distributing the goods…
The best way to make customers stick with you and increase trust and loyalty is to reach them…
Set clear goals about your expectations Approach your goal with a step-by-step plan Actively search for new opportunities…
Prospecting The first step in the sales process is prospecting. In this stage, you find potential customers and…