It’s the return on investment (ROI) that marketing quantifies to justify how marketing programs and campaigns generate revenue…
One of the major differences between profit margin and ROI is that profit margin can never exceed 100%,…
Step 1: Calculate how much you spend on social media Step 2: Define clear social objectives that connect…
A market entry strategy is where you spell out such all-important specifics. It outlines your business goals, an…
Even with the explosion of new technology, marketers keep coming back to email. The reason is clear: For…
Start with your strategy Identify your data Collect and analyze your data Let the data guide your decisions…
You can survive three minutes without breathable air (unconsciousness), or in icy water You can survive three hours…
According to an independent study commisioned by Thinkbox and conducted by Ebiquity and Gain theory, Television advertising provides…
Penning Poor Subject Lines Not Letting Readers Reply Coming Across As Shady Going Crazy With Graphics and Stock…
The most common is net income divided by the total cost of the investment, or ROI = Net…