A campaign can be thought of as a container in which a business keeps planning tasks, campaign activities,…
The funnel, which is also sometimes referred to as a marketing funnel or revenue funnel, illustrates the idea…
Top of funnel marketing is the process of marketing to a wide audience to capture as many leads…
Good content resonates with the reader or viewer because it fits with their goals or general interest. Great…
You can access hit-level data You can query unsampled user page paths You can create fast, easy-to-share dashboards…
Identify your audience Determine your goal Write your email Plan your campaign Launch your campaign Analyze your campaign…
Multi-channel attribution describes the process of figuring out which avenues of marketing in a customer journey ultimately lead…
What is the difference between multichannel and omnichannel? The main difference between omnichannel and multichannel is that omnichannel…
Finding your customer value is incredibly important because you can get the prices you want for your product…
An inbound marketing specialist is responsible for attracting qualified prospects to your website, and helping you convert them…