Draw up your customer persona Brainstorm possible keywords Do some keyword research Include negative keywords Finalize your keyword…
Sign in to your Google ads account. Click the reports icon and click Predefined reports (Dimensions), then Other,…
You can find and replace words in a document, spreadsheet, or presentation with Google docs, Sheets, and Slides.…
There are three primary methods of source selection: (1) competitive bidding, (2) non-competitive negotiation, and (3) competitive negotiation.…
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement…
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your…
What are the five brand pillars? The main brand pillars are purpose, perception, identity, values, and brand experience.…
How Google ads work. Google Ads operates under a pay-per-click (PPC) model. That means marketers target a specific…
a good understanding of how PPC fits in to the wider area of digital marketing knowledge of Microsoft…
PPC vs SEO – what’s the difference? In a nutshell, SEO is how you drive organic traffic to…