Responsive Search Ads tend to attract a higher clickthrough rate (CTR) than standard ads. This is because they…
It’s one of the most successful forms of digital marketing Data from Statista shows that out of all…
Google’s parent, Alphabet, spent 3.6 billion U.S. dollars on advertising in the United States in 2021. Alphabet’s ad…
Poison-tipped umbrellas Remote-controlled insects Coat button cameras Exploding pencil cases Camera-clad pigeons Untraceable letter-opening devices Wristwatch cameras Glove…
Example of competition bidding on another’s brand term To stop competition bidding on your brand term, always bid…
Keyword targeting is using keywords relevant to your product or service in website and ad copy to achieve…
In a nutshell, Onsite seo is what you do to your website to make it easy for the…
A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your…
Building a campaign strategy Identify your goal and objectives Policy analysis Identify your audience Identify your message Analyse…
According to Google: “Ads are based on personal info you’ve added to your Google account, data from advertisers…