BigCommerce is a leading ecommerce software platform that provides businesses large and small with everything they need to…
Understand your business’ audience Choose a tool for research and tracking Add lots of keywords to track and…
Lead conversion rates vary by industry and device type, but a good lead conversion rate is about 2.4%…
Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement…
The best rule of thumb is to use no more than 20 keywords per ad group. Sometimes you…
On-page SEO refers to SEO factors and techniques focused on optimizing aspects of your website that are under…
Google Ads is where your shopping campaigns live and where you set your budgets, manage your bids, gain…
It sounds almost counterintuitive, but it is actually possible to have too many keywords. And if you think…
Most ads are reviewed within 1 business day. However, some reviews take longer if the ad requires a…
In the short term, the easiest way to get more traffic to your online store is to optimize…