Establish a cross-department workflow Work with your audience in mind Know your customers Align all consumer insights Establish…
The marketing mix is often also called the 4P model because it comprises four elements: product, place, promotion…
There are 4 main types of consumer goods. They are convenience goods, speciality goods, shopping goods, and unsought…
Target market is not an element of the marketing mix. A target market refers to a group of…
Sources of new product ideas include company employees, customers, competitors, outside inventors, acquisitions, and channel members. What are…
1) Specialisation 2) Differentiation 3) Segmentation 4) Concentration What is sales according to Kotler According to Kotler &…
The 8 Ps of marketing is product, price, place, promotion, people, positioning, processes, and performance. The goal is…
The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. Who created the…
Kotler, Armstrong, Saunders and Wong, (2001:5), define marketing as: “A social and managerial process by which individuals and…
The difference between marketing management and strategic marketing management is that of scope. Marketing management is simply the…