Engagement can be measured by tracking metrics such as likes and reactions, comments, shares, and brand mentions. The…
Step 1: Identify the key metrics based on your campaign goals Step 2: Choose the tools that you’re…
Sales key performance indicators (KPIs) are metrics that help sales teams measure their effectiveness and efficiency, with the…
Digital marketing metrics are the key performance indicators (KPIs ) used to measure the success of a business’s…
Aki Bento Audible Blue Apron BetterHelp Bokksu Brilliant Candid Casetify What is a good ROI for social media…
Your campaign objectives are broad and hazy Your campaign is generating the wrong leads Your campaign conversion rates…
Google analytics is the most widely used platform for tracking online marketing metrics, and fortunately, it makes tracking…
Number of Clicks Click-Through-Rate (CTR) Quality Score Cost-per-Click (CPC) Ad Position Conversion Rate Cost per Conversion Budget Attainment…
Click the reporting icon at the top of your account. Select Dashboards. To create a new dashboard, click…
Go-to-market department definition The go-to-market team comprises cross-functional employees from sales, marketing, service, legal, marketing, finance, and IT.…