Optimize your Instagram profile Share valuable content consistently Engage with your audience Include a call-to-action in your posts…
This means advertisers may no longer target based upon age, gender, parental status, marital status, or zip code…
A B2b sales funnel or pipeline refers to a sequence of stages that the archetype B2B users go…
Just like with other tech roles, many digital marketing jobs allow you to work from home and earn…
KPI and ROI in Digital Marketing are acronyms for Return on Investment and Key Performance Indicator. Key Performance…
Automated lead generation is the process of creating systems and processes that enable you to generate leads without…
B2B demand generation is an integrated marketing approach with the goal to drive awareness and demand for a…
Here at Shopify, we’ve always powered direct-to-consumer (D2C) commerce; it’s in our DNA. Today’s consumers are craving deeper…
At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy.…
It’s a collection of email addresses used by an individual or an organization to send marketing material to…