Targeting is focused on evaluating available segment’s attractiveness and select one or more segments to serve. You only…
Much of this success is due to the LEGO marketing strategy, which embraces digitalization and emphasizes knowing its…
LEGO’s competitors and similar companies include Bandai namco, Mattel, Hasbro and Brinquedos Estrela. LEGO is a company that…
LEGO created a strategy of niche differentiation, using crowd-ideation and co-creation to leverage the massive Lego community of…
The author of Momentum: How to Build it, Keep it, or Get it Backsaid there were two big…
Unlike traditional toy stores where all the toys stay in boxes on the shelves, LEGO come to life…
Target Market :- The target audience of Lego is mainly the kids in 1 to 15 years age…